1. Can we really ban indirect advertising so easily?

2. Legislation to ban all direct and indirect advertising and promotion of tobacco products.

3. For them, this cannot be considered "indirect advertising", provided that branding is clearly distinct from any tobacco branding.

4. Firstly, the proposal does not condemn indirect advertising where brands, though not the tobacco products themselves, are promoted.

5. Restrictions must not be evaded by indirect advertising for tobacco products that are made up like tobacco products.

6. • Allow indirect advertising through product placement – where broadcasters can charge for featuring a branded product in a programme.

7. The problem of the definition of advertising is raised: to have some impact, the prohibition has to include indirect advertising.

8. Advertising and marketing takes several forms: direct Advertising in school classrooms (via advertiser-sponsored video or audio programming), indirect Advertising (via corporate-sponsored educational materials), product sales contracts (with soda and snack food companies), and school-based corporate-sponsored marketing research.