1. (marketing, jargon) Brochureware - Planned but non-existent product like vaporware, but with the added implication that marketing is actively selling and promoting it (they ' ve printed brochures)

2. Brochureware <jargon, business> A planned, but non-existent, product, like vaporware but with the added implication that marketing is actively selling and promoting it (they've printed brochures)