1. Comfort Keepers adheres to the principles of truth in advertising, and all information accurately represents the organizations scope of services provided, licenses, price claims or testimonials

2. As The Economist explains, it was only later that religious “publicists appropriated ‘this festival of light [the birthday of the unconquered sun], for Christ is the world’s light’, and pretended (with a lack of evidence that would not be approved by Truth in Advertising campaigners) that baby Jesus was born in December.