1. Miuccia inherited the company in 1978 by which time sales were up to U.S. $450,000.

2. 3. a) Companies better able to access market information and intelligence; and b) first-time sales by participants.

3. For instance, sensors can ping restaurant managers with text messages if a walk-in refrigerator is left ajar for too long, or coordinate pizza-oven temperatures based on real-time sales.