1. The Carbolic Smoke Ball Company made a product called the ‘smoke ball’

2. Carbolic Smoke Ball Company Defendants

3. Case note on Carlill v Carbolic Smoke Ball Company [1893] 1 QB 256 Court & Year UK Court of Appeal; 1893 Material Facts The defendant, Carbolic Smoke Ball Company, claimed that their smoke ball could cure diseases like influenza in their advertisement

4. Defendant: Carbolic Smoke Ball Company Brief Facts Summary: The plaintiff believing the advertisement in a newspaper stating the use of the smoke ball would prevent the influenza and flu

5. The Carbolic Smoke Ball Company came up with a new advertising strategy that would require the company to advertise that their Carbolic Smoke Ball was a definite panacea for influenza, hay-fever, coughs and colds, headaches, bronchitis, laryngitis, whooping cough …

6. It professed to be a cure for Influenza and a number of other diseases, in the backdrop of the 1889-1890 flu pandemic (estimated to have killed one million people).The smoke ball was a rubber ball – containing Carbolic Acid (Phenol) – with a tube attached.