1. Retail strategies with Analytics 360 and DoubleClick Bid Manager

2. 1Campaign Manager was formerly known as DoubleClick for Advertisers (DFA).

3. When a user loads a webpage containing activity tags, Ad Manager accesses the user's DoubleClick cookie.

4. Google Analytics collects additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs

5. Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center.

6. We’ve announced that we’re unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform.

7. The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID) and advertising identifiers (e.g., DoubleClick cookies, Android’s Advertising ID, Apple’s Identifier for Advertisers).

8. On the publisher side, the market investigation points to DoubleClick leading with around [#-#] % market share in the EEA, followed by #/# Real Media/OpenAdStream (recently acquired by the advertising agency WPP) with less than [#-#] % and AdTech/AOL (less than [#-#] %